Effect of Perceived Importance according to the Visual Image of Tropicalesque Flower Landscape on the Loyalty of Horticulture Majors and Workers in Related Fields

Background and objective: This study was conducted to investigate the relationship between psychological effect of visual image tropicalesque flower landscape preference for plants, importance plants on loyalty.Methods: A survey with 105 participants who attended a symposium landscaping, results were analyzed.Results: As result comparatively analyzing indices in terms level gardening activity (3 factors such as experience, plant tendency, plant-related event) horticulture majors workers related fields general people, it found that showed higher than experience particularly showing statistical significance (p < .05). Preference ‘Pretoria’ highest among four varieties Canna × generalis. mixed planting indoor foliage three types landscape. 50s all age groups, group an average monthly income 4.01-5 million won, significance. Among 6 perceived esthetics emotional relaxation improved quality life high scores measuring plants. conducting regression analysis examine activity, landscape, demographic variables (control variables) loyalty, most influential variable, followed by importance.Conclusion: These suggest increasing formation natural can reduce negative increased stress depression since COVID-19 pandemic, will be possible fatigue caused prolonged pandemic improve citizens.